As I started to contemplate the theme of Seed to Source, I gave myself a research mission – to learn as much as I could about what online business looks like today.
Even though I’ve been following several of the, now, well known names online for many years – Danielle LaPorte, Marie Forleo, Leonie Dawson, Susannah Conway, Paul Jarvis, to name a few – as well as working with other businesses as a Business Advisor, I wanted to thoroughly explore the current online business landscape.
I’ve been downloading podcasts, subscribing to countless newsletters, joining webinars and conference calls, and lurking in Facebook groups.
As I write this, I have 185 emails in my to be read folder, many reminding me that the forthcoming webinar is due to start in 24 hours, in 12 hours, in 2 hours, in 10 minutes. And then, where were you? And, watch in the next 24 hours or you’ll miss out!
It feels relentless and overwhelming. Plus, much of it comes with a hefty pricetag.
I’ve wondered more than once how anyone has time to sign up at such short notice while juggling a life of work, home and family. There seemed to be a formula that everyone had applied to their business but it was too pushy for me and a real turn off.
As rapidly as I subscribed, I’ve been unsubscribing. I noticed many newsletters felt quite downbeat. I want to be inspired, to be fired up and energised, to see possibilities and opportunities, and to connect with like-minded people. I said goodbye to anything that didn’t reflect the upbeat.
The process has been an education and has only served to confirm what I don’t want to do.
When Seed to Source was still the mere hint of an idea, I knew that I wanted to create something with a focus on slowing down, travelling at a pace gentle enough to watch the world go by and still have time to smell the roses and the coffee. It was about living a life rather than working a life, nurturing the spirit and leaving a trail for others to follow – should they wish.
I wanted to step away from the conventional 9-5 and carve out a niche of my own, building an online business that could sustain me yet more aligned with the rhythms of the natural world rather than the self-imposed commercial and industrial rhythms.
I’m on a quest to find that something more. A different way of being and living that makes sense and provides the personal fulfilment that many of us crave.